Sky Water Slide - Robby Nichols

Is a Sky Water Slide too good to be true?

My campaign for Earth Month made a splash.

I wanted to find a creative way to kick off Earth Month at 360 CHICAGO, so I mustered all of my limited Photoshop skills into a passable rendering of a 1,000-foot tall “sky water slide.” Surprisingly, the posts were taken seriously enough to gain some traction.

Announcement of the slide marked the start of a month-long campaign to raise funds for the Alliance for the Great Lakes, a non-profit focused on protecting and maintaining the fragile ecosystem of the Great Lakes. Visitors to 360chicago.com could read educational materials about lake conservation, donate money directly, or sign up for beach cleanups.

360 Sky Slide

Social media posts announcing the slide received 551,114 impressions and 82,042 engagements
Corresponding landing page received 5,191 page views in April, making it the fourth-most viewed page on 360chicago.com
Kicked off a month-long campaign to raise funds for the Alliance for the Great Lakes

Fake blog post announcing the 360 Sky Slide

Landing Page Copy:

April is Earth Month, and we’re doing something much less wasteful than building a giant water slide.

360 CHICAGO Observation Deck looks out directly over our city’s most cherished natural resource: Lake Michigan. From the 94th floor, we watch it freeze every winter and crowd with Chicago boaters every summer. We see water levels rise and fall. We see it illuminated with the reflection from Navy Pier’s fireworks. We watch steam rising from its surface during extreme cold snaps. Lake Michigan is a living, breathing, vital part of our city. During Earth Month, we want to do what we can to preserve the Lake for generations to come.

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