Project Description
I launched 360 CHICAGO’s TikTok channel in 2019 and have actively managed it ever since. My work has helped 360 CHICAGO become one of the most popular accounts in Chicago and the most popular observation deck on TikTok.
2021: A year of unprecedented, exponential growth.
- Over 270,000 new followers – 334,400 total by the end of the year
- 51.1 million video views
- 6.5 million engagements
- Top video when searching for the word “Chicago” or #chicago
- Featured on TikTok’s Discovery page
- Videos shared by SportsCenter (27.5MM followers), CLIPS (15.6MM), Visit (6.4MM)